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Strategic Marketing

Research
Branding
Market positioning
Strategizing

Public Relations

Development of a targeted editorial list
Product placement for evaluation and review
Editorial liaison with editors, analysts, etc.
Inclusion in "roundup" articles
Press release and media alert writing, distribution
Case study, bylined article and white paper development and writing
Trade show support
Newsletters
Corporate identity programs

Sales Support

Sales literature/support
Creative services
Media analysis

Web Sites

Content analysis and recommendations
Content writing
Website creative services

  

“We were introducing a brand new concept in high-tech, solid-terrain models - and we needed to differentiate ourselves from models already on the market...Darryl Lloyd, Inc. developed a simple, clear description of our technology and models so that editors could immediately "get" what they are, how they are different, and the benefits they provide.”

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